Institutions

  Kerrang is a very well known music magazine focusing on mainly rock music such as from Papa Roach, Lostprophets and Linkin Park who all are also very well known bands that are the same genre of music to that of in my magazine. This magazine is published by Bauer media group (Bauer Verlagsgruppe) which is a large publishing company located in Hamburg, German.  This company has been privately owned by the Bauer family since 1875. This company publishes on average 38 million magazines a week.

The other brand that Bauer Media Group own is Q. This is also a music magazine but consists of more indie music rather than rock.  This company also publishes many more magazines with completely different magazines such as; closer and heat who are very popular women’s magazines. They also publish other music magazines to Kerrang and Q such as Mojo and Empire. They also make a variety of magazines such as MATCH! Football magazine, Golf world, Angling times fishing magazine, classic cars and many more.

The similarities that these two music magazines are that they are both the same genre of music as my magazine which is between rock and indie genres. My magazine has a very similar masthead to Kerrang as they both look as though it has cracks in or it has been smashed. They also both have a very dark background but with bright masthead and cover lines.

The similarities on the double page spread are that again they both have a dark background but with an outstanding title, in Kerrang’s double page spread they used a dark red title with the second line being in white, for my magazine I chose a dark blue title with a border or background image behind it to make it stand out more and so it can be linked but separate to the sub heading. [see figure 10]